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SPIMF business program

SPIMF business program

OCTOBER, 2014
1
WEN
2
THU
3
FRI
4
SAT
5
SUN
6
MON
7
TUE
8
WEN
9
THU
10
FRI
6
MON
10:3011:30
Co-production Lounge
Co-production market opening ceremony
In detail
Russian producers with projects for co-production introduction
  • co-production with Russia in 2014 first results
  • introducing Russian producers with projects for co-production
  • networking
  • 11:0012:00
    Small Conference Hall
    New Technologies in Content Development
    In detail
    The discussion panel and speakers' cases on the topic of the influence new technologies have on the content strategies of the entertainment industry. Challenges and opportunities that multi-platform world presents for the creators, screenwriters, publishers and production companies at the same time giving them variety of channels to get to the audience. Analyzing the audience reactions and preferences in the digital age.
    Moderator:
    Michael Orlov (Caramba TV)
    Speakers:
  • Paula Zuccotti on uncovering the consumers needs through lenses, filters and stories;
  • Nathan Hull (Penguin\Random House) about the development of media products at the multi-platform market;
  • Clint Beharry (Harmony Institute) about the analysis of audience preferences in the digital age and the opportunities that it gives content creators;
  • Lance Weiler (Columbia University) about the creation of interactive content for multiple platforms;
  • Alex Boch (Panorics) about application of 360-degree video technology in new media;
  • Sergei Kuzmin (Bazelevs Innovations) about approaches to ideas visualization;
  • Adam Sigel (Cutbait Prods) about the storytelling problems in cross-media.
  • 11:3013:00
    Grand Conference Hall
    SPIMF Conference Program Opening by Katya Mtsitouridze
    In detail
    Is Piracys Golden Age Drawing to an End? Efficient solutions for content protection. Moderated by Chris Marcich, MPA, President (EMEA), lexey Pimanov, General Producer, Ostankino Broadcasting Film and TV producers, new media representatives, government and legal agents, legal experts and professional association leaders examine the best practices in efficient content and copyright protection
  • Legislation overview (US/EU/Russia)
  • Law enforcement practice
  • International experience of cooperation with payment system providers and advertisement agencies in blocking payments and advertisement placements for websites with pirated content
  • Content protection technologies
    Panelists:
  • Alexey Volin, Deputy Minister of Communications and Mass Media of RF
  • Alexander Akopov, Amedia, President
  • Michael D. Robinson, MPAA, Executive Vice President, Content Protection
  • Konstantin Zemchenkov, Russian Anti-Piracy Organization, Director
  • Trevor Albery, VP, EMEA Anti-Piracy Operations at Warner Bros.
  • Sergey Semenov, Legal Counsellor to the Russian Film and TV Producers Association and Producers Guild of Russia
  • Oleg Rumyantsev, Rumyantsev & Partners Consulting Agency, Managing Partner
  • Vlad Ryashin, Star Media Group CEO and Founder
  • Olga Valigurskaya, Web Kontrol CEO
  • Alexander Tushkanov, Head of Anti-Piracy, Group AB
  • 11:3018:00
    Co-production Lounge
    One-on-one meetings
    12:1512:45
    Small Conference Hall
    New Technologies in Publishing Business
    In detail
    American Interior: A Tall Tale Told On An Epic Scale
    Keynote by Nathan Hull, Penguin / Random House
    12:4513:00
    coffee break
    13:0013:30
    Small Conference Hall
    Building Storyworlds: the Art, Craft & Biz of Storytelling in 21st Century
    In detail
    Master class by Lance Weiler, Columbia University
    12:4513:00
    Lunch
    15:0016:00
    Grand Conference Hall
    Pay TV: Problems and Perspectives
    In detail
    oderated by Yana Belskaya, ableman magazine Owner and Editor-in-Chief
    With the new advertising law coming into force, Pay TV channels and operators representatives share their expectations and estimate the forthcoming major changes in the sector. Government executives elaborate on the issues of implementation of the new legislation
    15:0015:30
    Small Conference Hall
    Understanding Storytelling Across Platforms
    In detail
    Master class by Adam Sigel, Cutbait Prods
    15:4516:15
    Small Conference Hall
    The influence of Scientific & Technological Innovation on Cultural Strategy
    In detail
    Keynote by Andy Green, Distrify Limited
    16:0016:30
    coffee break
    16:3017:00
    Small Conference Hall
    Exploring, Analyzing, and Optimizing Stories for Social Impact
    In detail
    Keynote by Clint Beharry, Harmony Institute
    16.3018.00
    Grand Conference Hall
    TV Format Adaptation and Co-Production
    In detail
    Moderated by Elena Afanasieva, Director of Creative Planning and Internet Broadcasting of Channel One
  • International success formats
  • Original Russian formats on international markets
  • International co-production options. Russian experience
  • Permissible variations in local format adaptations
  • Introducing new formats
  • .

    Participants:
    V. Murugov, CTC Media, General Producer
    M. Smirnova, Head of Program rights dept., CTC Media
    M. Williams, Central & Eastern Europe, Mena Regions, CEO, Endemol
    L. Blechman, Armoza Formats, Russia and CIS representative
    A. Tsecalo, SREDA Production Company, co-founder and general producer
  • 17:1518:15
    Small Conference Hall
    World Content Market
    7
    TUE
    11:0012:30
    Grand Conference Hall
    Battle for VOD market and alternative distribution means
    In detail
    Audiences are hungrier than ever for entertainment, but its increasingly complicated knowing what satisfies. As digital options increase spanning social media, top quality SVOD and original online video viewers are tempted in every which way with content. At the same time, studios and production companies value traditional TV and film as their biggest revenue generators. How are entertainment chiefs adjusting their content development, distribution and marketing strategies to grow revenues in this digital age? What are the best business models to distribute digitally? What opportunities does VOD-market present to the filmmakers and how they could maximize the profit from them? It should be also noted that VOD and OTT are not the only alternative means of distribution avalaible and our speakers will show why.
    Moderator:
    Alexey Pivovarov, journalist, Transmedia Director at CTC Media Speakers:
  • Patrick Hurley (PopUp Cinema) about alternative distribution
  • Andy Green (Distrify) about revenue growth of VOD
  • Alexander Akopov (Amediateka) about the SVOD-model development
  • Olga Filipuk (IVI) about cooperation between new and traditional media
  • Amy Basil (Mubi) about innovative business models and importance of curating in VOD
  • 11:0012:00
    Small Conference Hall
    World Content Market
    11:0013:30
    Co-production Lounge
    One-on-one meetings
    12:3012:40
    coffee break
    12:3013:30
    Small Conference Hall
    Work in progress
    In detail
    resentation of foreign and Russian producers with film projects in production and post-production
    12:3013:30
    Grand Conference Hall
    New Media: Making money while entertaining
    In detail
    The discussion panel will consider how media companies can monetize content in the digital era. Everyone from media conglomerates to independent startups are searching for the next big thing that will both secure audiences and income in the future. Issues to be addressed:
    Interactivity, app tie-ins, social media integration, the global boom of video streaming how does it all influence the business?
    - How can media interact with brands and businesses and where is the line between providing information and being a marketing tool?
    What are the best monetization-strategies for all-digital companies, entertainment apps and digital video sites?
    How are traditional media powerhouses adapting to build their own digital presence?
    What is the future of the media?
    Moderator:
    Igor Belkin (journalist) Speakers:
  • Ben Huh (Circa Cheezburger Media) about boom of meme-media and news services of the future
  • Vladimir Nedorezov (Hearst Shkulev Media) on monetization of new media
  • Ksenia Chudinova (Snob.ru)
  • Ivan Karsakov (Yougifted.com) about making money while popularizing sport
  • Ekaterina Bazilevskaya (LAM)
  • Dmitry Navosha (Sports.Ru) about building agile media business
  • 13:3015:00
    Lunch
    15:0016:00
    Small Conference Hall
    Investing in media: challenges and barriers
    In detail
    The discussion panel and speakers cases on the topic of investing in the media industry and the pressing issues for the financiers of one of the most unstable markets of the today world. What are the predominant strategies of investing in the media and publishing? Why venture capitalists are suddenly risking money in the news business? What opportunities does media-4-equity investment model present? How to make media viable and profitable and not lose its integrity and legitimacy? Why do the leading media conglomerates try to expand even more by merging and consolidating? Whats the Russian media market outlook? What investments are the most profitable content creators, networks or agencies?
    The representatives of the leading Russian and foreign media congloms will speak at the conference as well as the prominent investors specializing in media, entrepreneurs and the media managers.
    Moderators:
  • Maria Podlesnova (CEO & Co-Founder of Rusbase)
  • Dmitry Navosha (CEO Sports.Ru) Speakers:
  • Christian Graggaber (BURDA) about building a strategic portfolio of digital assets
  • Michael Marchenko (Prostor Capital) about Media4Equity model
  • Vitaly Vinogradov (Sverdlovsk Film Studios) SFS digital cluster: engaging atmosphere and synergy to boost media&technology
  • Sergey Filimonov (GS Venture) about media investment for corporate synergy (Tellyo example)
  • Ilya Kurmyshev (RVC) about media acceleration programs
  • Andrey Ryabyh (Internet Burzhui) on the way a wild investor develops
  • 15:0016:15
    Co-production Lounge
    Introducing the producers from Northern Europe with projects for co-production
    In detail
    Case-studies: Ireland, Great Britain, Iceland, Finland, Norway
    15:0018:00
    Grand Conference Hall
    TV showcase
    In detail
    Leading TV channels and studios present their latest TV projects
    Moderated by Ivan Kudryavtsev, Rossiya-24

    CTC Media/Domashniy
    STARZ
    Disney Russia
    Amedia
    Sreda Film
    Star Media
    Mars Media
    Pimanov & Partners
    16:1517:00
    Small Conference Hall
    Form Factor and the Future of Media
    In detail
    Master class by Ben Huh, Circa News, on what audiences expect out of the media of the future
    Hosted by Marina Malykhina, Magram Market Research
    16:4518:00
    Small Conference Hall
    Case-studies for North-Western Russia: co-production and shooting organizational issues
    In detail
    Co-production and shooting opportunities in Finland and Baltic states
    New films made in co-production between Russia and other Northern Seas countries: Northern Europe, Baltic states, Poland, Germany, France, Belgium, the Netherlands
    Shootings in North-Western Russia, Scandinavia and in Baltic states real practice and new opportunities, organizational issues
    RussiaFinlandBaltic states co-production successful examples and prospective
    17:1518:15
    Small Conference Hall
    World Content Market
    8
    WEN
    10:4511:45
    Small Conference Hall
    Infographics, Web Documentaries and New Media Formats: Film, Exhibition Site
    In detail
    Workshop by Maya Stravinskaya, CEO of Rambler. Infographics
    11:0012:00
    Grand Conference Hall
    Film Festivals and the Future of Cinema
    In detail
    Frederic Boyer, Artistic Director of Tribeca Film Festival speaking on his vision of progressive festival concept
    11:0018:30
    Co-production Lounge
    One-on-one meetings
    12:0013:00
    Grand Conference Hall
    Subsidies versus Quotas
    In detail
    How to Support Theatrical Distribution of National Films
    Russia is not the only country facing a competition between national films and major Hollywood productions. How can one strike a balance while keeping up the support of national production companies? Which strategies of efficient integration of local films into theatrical repertories are available worldwide apart from straightforward fixed quotas? Theatre managers, distributors, producers and marketing experts share their experiences in dealing with this tricky issue.
    Participants:
  • Frederic Boyer, Tribeca Film Festival, Artistic Director
  • Steve Solot, Rio Film Commission, President
  • Eduard Pichugin, Kinoalliance, President, Lenfilm CEO
  • Feodor Bondarchuk, Art Pictures Studio, Founder
  • Vlad Ryashin, Star Media Group Founder and CEO
  • Paul Heth, Karo Film Group CEO
  • Yury Sapronov, Russian World Studios General Director
  • Dmitry Rudovsky, Art Pictures Studio General Director
  • 12:0012:30
    Small Conference Hall
    Popup Cinema: Non-Theatrical Distribution by Dogwoof
    In detail
    Keynote by Patrick Hurley, COO Popup Cinema, Dogwoof
    12:4513:30
    Small Conference Hall
    Fundraising technologies: saving costs
    In detail
    The discussion panel and speakers cases on the topic of fundraising in the media and entertainment industry, different forms of crowdfunding and maximizing the value of the marginal content production budget. Technology has removed so many barriers of entry for the creative community. Crowdsourced fundraising and content, combined with new apps and inexpensive equipment, have built into a watershed moment for the do-it-yourself creator. What resulting film, TV, gaming, music projects are connecting with audiences and providing a real business opportunity for the creator and technology provider alike? How innovative content creators have to be to get the financing and stay independent in the process? What are the most prominent fundraising measures used by the media and entertainment industry? What technologies and approaches can give content companies a chance to create the marketable and viable product while saving costs as much as possible? What are the success stories of crowdfunding in Russia? Does crowdfunding have any future in Russian film industry? Can the high-profile media survive and prosper while being financed only by the audience? The chief officers of leading Russian crowdfunding services, filmmakers and content creators with the experience of independent fundraising, media managers will speak at the conference.
    Moderator:
    Irina Dobryden, Development Director of Planeta.ru, crowdfunding platform
    Speakers:
  • Fedor Murachkovskyi (Planeta.Ru) about crowdfunding as a new suscceful instrument nor only for raisning money but also for marketing and film business.
  • Sergey Brui (Vizor Interactive) about changes in the market as an opportunity to flexibly and quickly create international projects
  • Nata Pokrovskaya (Lateral Summer) about indie filmmaking: How to crowdfund a short sci-fi thriller, get a star actress, and shoot it in 3 days
  • Taya Zubova and Sergey Losev (SL Studio) about crowdfunding as a project stress testing.
  • Tatyana Kovalevskaya (Torba-na-Kruche) about step towards each other is a step towards success
  • Lubov Arkus (Anton's Right Here) about the story how a social project grew out of a documentary film
  • 13:0014:00
    Grand Conference Hall
    Showcases of Russian Cinema
    In detail
    Lenfilm
    Proline
    RWS
    Gorky Film Studio/Valdai
    Wizart
    Third Rome
    Talan
    CTB
    Vse Horosho
    TRO
    14:0015:00
    Lunch
    15:0016:00
    Small Conference Hall
    Coub Success Story: The Growth and Development of the Hit Startup
    In detail
    Coub Success Story: The Growth and Development of the Hit Startup Keynote by Mikhail Tabunov
    16:1517:15
    Small Conference Hall
    Post-production: New technologies in marketing and promotion
    In detail
    The discussion panel and speakers cases on the topic of how do the strategies of marketing and promotion evolve with the introduction of new technologies and advancement of digital media. There are now legions loyal, massive audiences for Web destinations, and mobile platforms. But what do we do with them now? What are best ways that brand and entertainment marketers and advertisers are using the immense popularity of second screen to monetize? How do sponsored posts/tweets/articles get shared and generate word of mouth? What are the latest strategies to tie TV programming into business opportunities online and on mobile? What is successful social media marketing today how might it be moving beyond encouraging talent to post and tweet to drive tun-in? What is working in engaging viewers, and monetizing around these communities? How does viral marketing work in the entertainment industry? How to promote compromised in any way content? The leading marketers and advertisers will speak at the conference as well as the representatives of the popular social networks, promotion companies and content creators from all the spheres of the media & entertainment industry.
    Moderator:
    Darya Skugar (Co Owner, The Butterfly Effect Agency) Speakers:
  • Andrew Buzina (Smetana) about synergy between right content and its distribution that leads to viral cases
  • Natalya Suprun (Video Seed) about the usage of viral marketing in entertainment industry
  • Igor Namakonov (MOST Creative Club)
  • Darya Skugar (The Butterfly Effect Agency)
  • 19:0020:00
    Grand Conference Hall
    P.O.V. Film Development Fund Award Ceremony



    quotes

    Georgy Poltavchenko, Governor of Saint Petersburg I am thrilled to welcome the leaders of the international media industry to our city, which we hope will become an important venue for business development and interaction. The Media Forum has also prepared an exceptional program of film and TV premieres for the citizens of Saint Petersburg.
    Vadim Zingman, Aeroflot deputy director for customer service The St. Petersburg Media Forum is just starting out but I am sure that it will become one of the most important events for the Russian and world media industries. We wish all the SPIMF participants a fruitful time, successful new partnerships and a fresh sense of perspective.

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    Fontanka.LIVE ROSKINO managing director Katya Mtsituridze explains how to sell Russian movies

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    2014 SPIMF
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